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Niche
A niche is the specific market and problem you focus on, narrow enough that the right client instantly recognizes you as built for them.
Choosing a niche feels like turning business away, but the opposite is true: the narrower your focus, the easier it is to stand out, command premium prices, and become the recognized expert. A clear niche makes your marketing sharper and your offer more obviously valuable to the people who need it most.
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