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Ideal Client
Your ideal client is the specific person you are best positioned to help and most want to work with — the one your offer, message, and price are built around.
Defining your ideal client brings every other decision into focus: what to offer, what to charge, where to show up, and what to say. The clearer the picture, the more your message resonates with the people who are ready to buy — and the easier it is to ignore the ones who would only drain your time.
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