Back to the glossaryBusiness
Profit Margin
Profit margin is the share of revenue you keep after costs — the number that determines whether a busy business is actually a profitable one.
Revenue is vanity; profit margin is sanity. A high-margin business funds your freedom on far less revenue than a low-margin one, because you keep more of every dollar. Premium offers and lean delivery are what protect your margin — and your time.
Related terms
Want to put this into practice?
The free training shows you the entire Expertise Engine — the fastest way to turn ideas like these into a premium business.