Back to the glossaryPricing
Anchor Price
An anchor price is a high reference price you present first so every other option feels reasonable by comparison.
Anchoring works because people judge prices by comparison, not in isolation. Lead with your highest-value option and the rest of your pricing suddenly feels approachable. Used honestly, it helps clients self-select into the package that actually fits them. We cover the mechanics in how to anchor your price.
Related terms
Want to put this into practice?
The free training shows you the entire Expertise Engine — the fastest way to turn ideas like these into a premium business.