Back to the glossaryOffers
Retainer
A retainer is an ongoing arrangement where a client pays a set fee each period for continued access to your work or results.
A retainer trades one-off projects for an ongoing relationship and predictable income. The key is to define exactly what's included so the engagement stays profitable — an open-ended retainer quietly becomes unlimited work for a fixed fee.
Related terms
Want to put this into practice?
The free training shows you the entire Expertise Engine — the fastest way to turn ideas like these into a premium business.
