Back to the glossaryLead Generation
Funnel
A funnel is the step-by-step path that guides a stranger from first awareness to becoming a client.
A funnel is simply the intentional sequence — content, opt-in, video, call — that moves someone from "who is this?" to "where do I sign?" Each step earns the next, so by the time a qualified lead reaches a discovery call, they already trust you and understand the offer.
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